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  1. 1

    Branding Governance : A Participatory Approach To The Brand Building Process by Ind, Nicholas

    Published 2007
  2. 2

    Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane, 1956-

    Published 2013
  3. 3
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    NEW PRODUCT DEVELOPMENT : THE PROCESS, MANAGEMENT AND INTERGRATION by Tan, Owee Kowang

    Published 2023