Brand Management : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT

Brand Management : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT

Bibliographic Details
Main Authors: Noor Hasmini Abd. Ghani (Author), Md. Kashedul Wahab Tuhin (Author)
Format: Book
Language:English
Published: Kota Bahru, Kelantan : UMK Press 2021
Subjects:
Product management
Branding (Marketing)
Customer relations > Management
Government publications > Malaysia
Description
Physical Description:147 pages ; 23 cm.
ISBN:9789672912040

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