Principles of Marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Pearson Education Limited
2017
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| Edition: | Seventeenth edition |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | 734 pages : illustrations ; 28 cm. |
| ISBN: | 9781292220178 |