Kotler, P. (2016). MARKETING MANAGEMENT (Global edition.). Essex Pearson.
Chicago Style (17th ed.) CitationKotler, Philip. MARKETING MANAGEMENT. Global edition. Harlow: Essex Pearson, 2016.
MLA (9th ed.) CitationKotler, Philip. MARKETING MANAGEMENT. Global edition. Essex Pearson, 2016.
Warning: These citations may not always be 100% accurate.