APA (7th ed.) Citation

Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th Global edition.). Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th Global edition. Harlow, Essex: Pearson, 2013.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th Global edition. Pearson, 2013.