THE TIPPING POINT : HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of pop...
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| Format: | Book |
| Language: | English |
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Boston :
Back Bay Books
2002
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| Edition: | 1st Back Bay paperback edition |
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Table of Contents:
- The three rules of epidemics
- The law of the few: connectors, mavens, and salesmen
- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus
- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
- The power of context (part two): the magic number one hundred and fifty
- Case study: rumors, sneakers, and the power of translation
- Case study: suicide, smoking, and the search for the unsticky cigarette
- Conclusion: focus, test, and believe
- Afterword: tipping point lessons from the real world