THE TIPPING POINT : HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of pop...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Back Bay Books
2002
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| Edition: | 1st Back Bay paperback edition |
| Subjects: |
Koleksi Melaka
| Call Number: |
302 GLA |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 0000415921 | Koleksi Peribadi | Buku | AVAILABLE |