Marketing Cases
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin Company ,
1983
|
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000106971 | ||
| 005 | 20140717.0 | ||
| 008 | 100526 eng | ||
| 020 | |a 0395326362 | ||
| 090 | 0 | 0 | |a 658.8 LAM |
| 100 | 1 | |a Lamb, Charles W. | |
| 245 | 1 | 0 | |a Marketing Cases |c Charles W. Lamb, O.C. Ferrell and William M. Pride |
| 260 | |a Boston : |b Houghton Mifflin Company , |c 1983 | ||
| 300 | |a viii,450p. : |b ill. ; |c 23cm. | ||
| 650 | 0 | 0 | |a Marketing |x Case studies |
| 999 | |a 0000262853 |b Buku |c Rujukan |e Perbadanan Perpustakaan Awam Melaka | ||