Basic Marketing : A Global Managerial Approach
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
The McGraw Hill Companies,Inc. ,
1996
|
| Subjects: |
MARC
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| 005 | 20110314.0 | ||
| 008 | 100526 eng | ||
| 020 | |a 0256139903 | ||
| 090 | 0 | 0 | |a 658.8 CAR |
| 100 | 1 | |a McCarthy, E.Jerome | |
| 245 | 1 | 0 | |a Basic Marketing : |b A Global Managerial Approach |c E.Jerome McCarthy and William D.Perreault |
| 260 | |a London : |b The McGraw Hill Companies,Inc. , |c 1996 | ||
| 300 | |a xxvi,833p. : |b col.ill. ; |c 25cm. | ||
| 650 | 0 | 0 | |a Marketing |x Management |
| 999 | |a 006660 |b Buku |c Rujukan |e Perpustakaan Cawangan Merlimau | ||