APA (7th ed.) Citation

McCarthy, E. (1996). Basic Marketing: A Global Managerial Approach. The McGraw Hill Companies,Inc..

Chicago Style (17th ed.) Citation

McCarthy, E.Jerome. Basic Marketing: A Global Managerial Approach. London: The McGraw Hill Companies,Inc., 1996.

MLA (9th ed.) Citation

McCarthy, E.Jerome. Basic Marketing: A Global Managerial Approach. The McGraw Hill Companies,Inc., 1996.

Warning: These citations may not always be 100% accurate.