APA (7th ed.) Citation

Mitchell, A. (2001). Right Side Up: Building Brands In The age Of The Organized Consumer. Harper Collins Business.

Chicago Style (17th ed.) Citation

Mitchell, Alan. Right Side Up: Building Brands In The Age Of The Organized Consumer. London: Harper Collins Business, 2001.

MLA (9th ed.) Citation

Mitchell, Alan. Right Side Up: Building Brands In The Age Of The Organized Consumer. Harper Collins Business, 2001.